The Top 10 Brevo/Sendinblue Alternatives for Your Ecommerce Store

Sendinblue carved out a niche as a high-quality, low-cost email marketing platform. It might have lacked some of the bells and whistles of premium tools, but it did all the essentials well — and at a fraction of the price of its rivals.

Things changed somewhat in May 2023, when the platform bolted on CRM functionality as part of its rebranding to Brevo. Not only is it still cheap, but it also does a ton of extra stuff.

(N.B. Because Brevo is a new — and comparatively unknown — name, we’ll mostly refer to it as Sendinblue throughout this article.)

With all that additional functionality, is Sendinblue/Brevo a no-brainer for budget-conscious businesses?

It depends on your needs. But there’s no shortage of Sendinblue alternatives out there. Some are better catered to specific industries; others have more advanced features; some offer more generous feature sets. To help you make the right choice for your business, we’ve compared the top 10 Sendinblue alternatives by:

• Price
• Product features
• Customer support
• Pros and cons
• Target audience

Let’s get into it…

What Are the Best Sendinblue Alternatives?

The 10 Best Sendinblue Alternatives

1. Drip

This is our article, so you can forgive us for starting with our own platform. Drip does marketing automation for ecommerce businesses (with a particular focus on DTC brands). We help ecommerce marketers create highly personalized, revenue-driving email and onsite campaigns — without requiring any advanced technical skills. No wonder thousands of brands trust us to engage their audiences and grow their sales.

What Makes Drip the Best Sendinblue Alternative?

• Made for ecommerce businesses. Sendinblue has some useful features for ecommerce brands, including the ability to send transactional emails on all price plans (even the free one). But it’s not a dedicated ecommerce platform, so it doesn’t have the depth of ecommerce-specific segmentation and automation features offered by Drip.
• Ecommerce-focused development pathway. Sendinblue serves businesses in multiple industries, from automotive to media and publishing to NGOs. Because it has to keep them all satisfied, there’s little incentive to introduce new features that only benefit a small proportion of customers. By contrast, Drip is 100 percent focused on ecommerce — and so is our development pathway. Everything we do is designed to help you generate more leads, sales, and revenue.
• Revenue-focused reporting. Sendinblue’s reports are a little tricky to read — and if you’re on the Starter plan (or below), you only get limited access to data. On the flip side, all Drip customers can leverage the full power of our revenue-focused reports, helping them understand the value of every single automation and email. We even tell you exactly how much revenue you’ve generated through Drip campaigns.
• Advanced onsite ecommerce marketing. We recently added advanced onsite marketing to our toolkit with the addition of Sleeknote, a feature-rich onsite form and popup-building platform — helping our users reach customers beyond the inbox. Sendinblue has a solid, easy-to-use form-builder, but it lacks Drip’s depth of personalization and customization.
• UI built for ecommerce. Because Drip is built from the ground up for ecommerce businesses, our interface only includes the stuff you need, making it easy to navigate. Sendinblue is a more generalist platform, so it inevitably has tools that weren’t designed for non-ecommerce brands. 
• Dedicated support for ecommerce brands. Ecommerce marketing is our bread and butter — and we’re happy to share our knowledge. Our support team is happy to pull up a chair, get under the bonnet of your ecommerce strategy, and provide recommendations tailored specifically to your brand. Sendinblue’s support is perfectly competent, but you’ll need to subscribe to its top-tier Plus plan to unlock personalized support.

How Does Drip Compare to Sendinblue?

2. Klaviyo

Klaviyo is another marketing automation platform for ecommerce businesses — although, unlike Drip, you’ll need a full-service Klaviyo agency or an in-house dev team to take full advantage of its features. As such, it’s a popular choice among big brands and retailers.

What Makes Klaviyo the Best Sendinblue Alternative?

• Ecommerce-specific functionality. Assuming you’re an ecommerce business (with a substantial budget and sufficient technical capabilities), Klaviyo does a better job than Sendinblue, simply because it’s a dedicated ecommerce automation platform.
• More ecommerce integrations. Sendinblue claims to offer 150+ integrations (although browsing its list, we could only see 63 at time of writing). Klaviyo, meanwhile, features 300+ pre-built integrations, including popular ecommerce tools like Gorgias and LoyaltyLion.
• More ecommerce templates. Again, this one’s a simple numbers game: Sendinblue offers 60+ fully customizable email templates. But Klaviyo has 100+ templates across email, SMS, forms, and automations. So it takes the prize here.
• Ecommerce-focused reporting. Klaviyo’s reporting tool is superb, with pre-built and fully customizable dashboards that visualize all your KPIs in a single place. Sendinblue is far more limited here, especially at lower price points.
• Predictive analytics. Klaviyo’s superior data science-driven features are capable of forecasting when a customer will place their next order, and even calculate their predicted lifetime value, churn risk, and spending potential. Sendinblue can’t compete here.

Is Klaviyo too expensive? Check out our piece on the best Klaviyo alternatives on the market. 

How Does Klaviyo Compare to Sendinblue?

3. Mailchimp

Millions of businesses use Mailchimp. So many, in fact, that the platform has an astonishing 66 percent market share among email marketing tools. But the most popular option isn’t always the best (especially given that Mailchimp has increased its prices and reduced functionality on lower price plans). So is Mailchimp one of the better Sendinblue alternatives?

What Makes Mailchimp the Best Sendinblue Alternative?

• More email templates. Sendinblue’s email templates are solid and available to all customers, even those on the free plan. However, it lacks the variety of Mailchimp’s (100+) email templates — albeit not all of those are accessible through Mailchimp’s free account. Mailchimp also allows you to code or upload your own templates.
• Free landing page builder. Sendinblue offers one of the best free plans on the market, but it doesn’t include landing page-building functionality. By contrast, Mailchimp’s landing page builder is available to all users, even those on the free account.
• More advanced reporting. We’ve already noted Sendinblue’s reporting limitations, and Mailchimp has the edge here too — in part because Sendinblue lacks social and ecommerce reports.
• More integrations. Mailchimp is a better-known tool, so it’s no surprise that it offers far more integrations than Sendinblue (approximately twice as many). That said, Sendinblue has a Zapier integration, offering access to thousands more tools and platforms.

Mailchimp too simple for your needs? Check out our best Mailchimp alternatives for ecommerce. 

How Does Mailchimp Compare to Sendinblue?

4. Omnisend

Another ecommerce-focused marketing automation platform, Omnisend helps brands reach and engage their audiences via email, SMS, and push notification campaigns. More than 100,000 businesses use Omnisend, including major names like Hallmark.

What Makes Omnisend the Best Sendinblue Alternative?

• Extra free tools. Sendinblue’s free plan is excellent — and if you’re purely looking to send marketing and transactional emails, it definitely wins here. But Omnisend offers some nice extras that Sendinblue lacks, including A/B testing and up to 500 web push notifications.
• Ecommerce-centric reports. Omnisend’s reporting is built for ecommerce businesses, focusing on revenue attribution and reporting. It’s also easy to find valuable ecommerce reports, like revenue per campaign. As we’ve noted before, Sendinblue’s reporting isn’t great (and it lacks ecommerce tracking as standard).
• More support options. Sendinblue offers good support and an excellent knowledge base, but if you’re on a lower price plan, you’ll have to cope with reaching them via email. Meanwhile, Omnisend offers 24/7 email and live chat support on all plans (while Pro and Enterprise-level customers can also access a dedicated customer success manager at an additional one-off cost).
• More email templates. Omnisend’s library includes 100 ecommerce email templates, all of which are available across all price plans. Sendinblue has fewer templates — and not all are relevant to ecommerce businesses.

How Does Omnisend Compare to Sendinblue?

5. AWeber

Theoretically, AWeber and Sendinblue are targeting similar audiences: startups, solopreneurs, and small businesses looking for low-cost, high-value digital marketing tools. So which is best?

What Makes AWeber the Best Sendinblue Alternative?

• Huge range of email templates. AWeber offers one of the largest template libraries on the market, giving users access to over 600 different email and newsletter templates. Not all of them are super-high quality, but if we’re going purely on the numbers here, AWeber has the edge.
• More integrations. Again, this one’s a numbers game — and AWeber wins it hands down, offering 750+ integrations. By contrast, Sendinblue claims to offer over 150.
• Over-the-phone support. AWeber is one of the few platforms to offer phone-based support on all (paid) price plans. With Sendinblue, you’ll have to pay $65+ per month for the Business plan to unlock over-the-phone support.
• (More) free push notifications. Free AWeber users can send web push notifications to up to 50,000 subscribers per month, while Sendinblue’s free plan limits push notifications to just 500 monthly impressions.
• (Slightly) better email deliverability. According to Email Deliverability Report, AWeber performs slightly better than Sendinblue in deliverability tests. The more inboxes you reach, the more revenue you can generate.

How Does AWeber Compare to Sendinblue?

6. ConvertKit

ConvertKit is something of an outlier in our report on Sendinblue alternatives, because it’s neither a generalist tool nor an ecommerce-focused automation platform. Instead, it’s designed for content creators — coaches, authors, podcasters, and musicians. With its low pricing, ConvertKit has amassed well over half a million customers. But how does it measure up to a more generalist platform like Sendinblue?

What Makes ConvertKit the Best Sendinblue Alternative?

• Built for creators. Without wishing to state the obvious, ConvertKit’s biggest point of difference is its focus on supporting content creators. All its features are designed for creators, whereas Sendinblue caters to businesses across various industries.
• “Free” referral marketing. Creator Pro-level ConvertKit customers get inclusive access to SparkLoop’s referral marketing platform, giving them a free and easy way to expand their audience. Sendinblue doesn’t currently integrate directly with SparkLoop (or any other referral platform, as far as we can tell).  
• Join the ConvertKit Creator Network. All (paying) ConvertKit users can access the platform’s Creator Network, allowing them to recommend — and be recommended by — other creators. It’s another low-effort, high-reward way to expand your audience. Sendinblue doesn’t offer anything comparable.
• Earn sponsorship revenue. If you’ve got 10,000+ newsletter subscribers, ConvertKit will help you monetize your content through paid sponsorship opportunities. Unsurprisingly, Sendinblue — which isn’t built for content creators — doesn’t have a similar feature.
• Better value for small email lists. If you have no more than 1,000 subscribers, you can send unlimited emails free of charge through ConvertKit. Sendinblue generally offers better value for larger accounts, though. 

How Does ConvertKit Compare to Sendinblue?

7. ActiveCampaign

ActiveCampaign is an email marketing, marketing automation, and CRM platform that targets businesses across a wide range of industries, including education, healthcare, and tech. It’s used by 150,000+ small businesses in over 170 countries.

What Makes ActiveCampaign the Best Sendinblue Alternative?

• Machine learning-driven predictive actions. ActiveCampaign uses machine learning to optimize campaign performance, such as sending emails when contacts are most likely to open them. Sendinblue doesn’t (currently) offer anything similar.
• AI-powered content creation. With ActiveCampaign, users can take advantage of machine learning and NLP algorithms to craft personalized, engaging content tailored to their business and audience in a matter of seconds. Again, Sendinblue can’t compete here.
• Integrate with (pretty much) everything. ActiveCampaign has native integrations with over 920 apps across 20+ categories, from analytics to customer support (and, of course, ecommerce). There aren’t too many glaring omissions in Sendinblue’s integrations library, but it integrates with far fewer tools and platforms.
• More email templates. ActiveCampaign’s email templates are excellent — and there are lots of them (over 250, to be precise). Sendinblue has far fewer, although they are at least available on the platform’s free plan.
• Better value for smaller email lists. ActiveCampaign charges by number of contacts, whereas Sendinblue bills on email volume. As such, ActiveCampaign works out cheaper for smaller list sizes. For instance, if you only have 1,000 contacts, you get unlimited emails (and a ton of other features) for $49 per month, whereas Sendinblue charges $65 per month for unlimited contacts and 20,000 emails.

How Does ActiveCampaign Compare to Sendinblue?

8. Constant Contact

Constant Contact is certainly one of the oldest email marketing tools, having launched way back in 1995. Unsurprisingly, it’s evolved a little over the past three decades and now supports a wealth of additional functionality, including SMS messaging, social media, and automation.

What Makes Constant Contact the Best Sendinblue Alternative?

• Built-in social scheduling. Sendinblue’s social media management tools are limited to building Facebook ads, whereas Constant Contact allows you to schedule organic posts — and run ads across Facebook, Instagram, Twitter, and LinkedIn.
• Phone-based support. Sendinblue customers only get over-the-phone support at Business level and above, whereas all Constant Contact customers can speak to support agents over the phone. 
• Built-in event marketing. A niche use case, but a potentially valuable one: Constant Contact offers built-in event marketing tools, allowing users to create customizable registration forms and email invitations, sell tickets, and track RSVPs. Sendinblue doesn’t do any of that without a third-party integration.
• More email templates. Sendinblue’s templates are excellent — there just aren’t that many of them. By contrast, Constant Contact claims to offer hundreds of email marketing templates (albeit some look a little dated).
• More integrations. Another easy one: Constant Contact offers twice as many native integrations as Sendinblue, so it’s the obvious winner here.

How Does Constant Contact Compare to MailerLite?

9. GetResponse

GetResponse is a marketing automation platform that allows marketers to reach and engage their audiences via email, SMS, and push notifications. It’s used by 350,000+ businesses, including the likes of Ikea and Zendesk.

What Makes GetResponse the Best Sendinblue Alternative?

• Superb email deliverability. At time of writing, GetResponse sits proudly atop Email Deliverability Report’s deliverability ranking, whereas Sendinblue is down in mid-table.
• Built-in generative AI. Sendinblue is yet to join the generative AI revolution, whereas GetResponse has built its own GPT-3.5-powered email generator — available on all paid plans.
• Built-in webinar hosting. Run a lot of webinars? With GetResponse, you can host them from within the platform (provided you pay for one of the higher-tier plans). You’ll need a third-party integration to host webinars through Sendinblue.
• Manage paid ads through more platforms. Sendinblue customers can create and manage Facebook ads through the platform, whereas GetResponse offers built-in support for Google and Meta ads, offering more ways to reach new audiences and retarget previous website visitors.
• AI-driven website builder. GetResponse has an AI-powered website builder, allowing users to create their own websites without requiring any coding skills. It’s available on all GetResponse plans, even the free one. While Sendinblue does have a landing page builder, it’s less advanced and is only available at Business level and above.

How Does GetResponse Compare to Sendinblue?

10. HubSpot

HubSpot offers more functionality than any other platform on this list, covering everything from sales and marketing to operations, customer support, and content management. So it’s hard to compare it to Sendinblue, which is predominantly a budget-friendly email marketing platform. But let’s try!

What Makes HubSpot the Best Sendinblue Alternative?

• Combine multiple business functions in a single platform. HubSpot’s biggest strength is its ability to integrate your sales, marketing, support, ops, and content management functions. Sendinblue offers plenty of fancy features, but it’s nowhere near as advanced or all-encompassing as HubSpot.
• More advanced (and free) CRM. Sendinblue has recently added its own CRM functionality, but it’s still some way behind HubSpot, one of the most popular free CRM platforms.
• Far more integrations. We’ve already pointed out that Sendinblue doesn’t have the most generous list of integrations, and it simply can’t compete with HubSpot’s 1,000+ integrations.
• Built-in social scheduling. Customers paying for HubSpot Marketing Hub Professional can connect up to 50 social media accounts and publish 10,000 social posts a month. They can even schedule posts up to three years in advance. Sendinblue’s social functionality is limited to running Facebook ads.
• Powerful analytics. HubSpot’s reporting is second to none, acting as a single source of truth for all your marketing, sales, and service data. Sendinblue’s analytics functionality is nowhere near as advanced.

How Does HubSpot Compare to Sendinblue?

Frequently Asked Questions

Conclusion

In some ways, Sendinblue is a confusing platform.

It offers unlimited contacts on all paid plans, making it a superb fit for big brands with tens of thousands of email subscribers. But its main point of difference is its cheap pricing, which feels more relevant to smaller businesses. 

At the same time, it lacks some of the advanced functionality of its more premium rivals. In particular, the lack of ecommerce tracking makes it a poor fit for ecommerce brands, which will be far better off with a specialist platform.

That’s where Drip comes in.

Ecommerce marketing is our whole thing, and we’re dedicated to helping brands like yours generate more sales and revenue.

See for yourself by signing up for your 14-day free trial today.