The 10 Best AWeber Alternatives (Feature by Feature Comparison)

AWeber is well-known and reasonably priced. It gives you a bunch of ways to grow and engage your audience, from email marketing to web push notifications to slickly designed landing pages. And it has a ton of integrations, allowing you to join the dots in your martech stack.

So if you’re looking for a new email marketing platform, AWeber is an obvious choice, right?

Not necessarily.

There are a ton of AWeber alternatives out there. To help you choose the right platform for your business, we’ve compared the top 10 alternatives to AWeber by:

• Price
• Product features
• Customer support
• Pros and cons
• Target audience

Let’s dive in…

What Are the Best AWeber Alternatives?

The 10 Best AWeber Alternatives

1. Drip

First up, it’s us. Drip is a marketing automation platform built specifically for ecommerce brands, particularly direct-to-consumer businesses. Our whole deal is about empowering ecommerce marketers to create super-personalized email and onsite marketing campaigns that generate real results (i.e. revenue). From our intuitive point-and-click editor to our pre-built playbooks, we give you the tools to do it yourself, with no dev support or coding skills required.

What Makes Drip the Best AWeber Alternative?

• Purpose-built for ecommerce. AWeber is a generalist email tool with some ecommerce functionality. By contrast, ecommerce is all we do. Everything in our platform is designed to help ecommerce brands grow their audience and revenue.
• Developed for ecommerce. Because we only serve ecommerce brands, our development pathway is 100 percent ecommerce-focused. Every new tool or function we add is geared toward helping ecommerce marketers drive revenue generation. Meanwhile, AWeber works with brands in various industries — and it has to keep them all happy.
• Revenue-focused reporting. We know revenue is the be-all and end-all of ecommerce marketing, so we made it the prime focus of our reports. With Drip, it’s easy to understand how much revenue you’re extracting from every email and automation (and how much you’ve earned through Drip campaigns). AWeber’s reports are perfectly functional, but they’re built around engagement metrics like email open rates and click-throughs.
• Sophisticated onsite ecommerce campaigns. Onsite marketing helps you grow your email list and guide customers on the path to purchase. Drip’s onsite functionality is second to none thanks to our recent addition of Sleeknote, a feature-rich onsite form and popup-building platform. AWeber has a solid form-builder, but it can’t compete here.
• Intuitive, ecommerce-centric UI. Drip customers tell us they love our user interface because it’s easy to pick up and free of clutter. There’s no “noise”; just a bunch of features and tools to help you generate ecommerce leads and revenue. On the flip side, AWeber — with its multi-industry focus — makes it harder to find the really useful stuff. And some of its features just aren’t super relevant to ecommerce marketers.
• Dedicated ecommerce customer support. We know ecommerce marketing like the back of our hand, and we’re happy to pass on our expertise. Our support team takes the time to dig into your ecommerce strategy and recommend tailor-made tactics for your brand. AWeber doesn’t have our industry-specific knowledge; they’re more of a help desk than a marketing partner.

How Does Drip Compare to AWeber?

2. Klaviyo

Klaviyo is another ecommerce-centric marketing automation platform — but, unlike Drip, it’s not really a do-it-yourself tool. You’ll need support from an in-house dev team or a full-service Klaviyo agency to make the most of its features, making it a better fit for big-budget ecommerce brands. But is it one of the best alternatives to AWeber?

What Makes Klaviyo the Best AWeber Alternative?

• Dedicated to ecommerce. Like Drip, ecommerce is Klaviyo’s whole business. So if you want an ecommerce-friendly automation platform, Klaviyo is a better fit than AWeber, which takes a more generalist approach.
• Better ecommerce templates. On the face of things, AWeber wins the template war, with a library of 600+ marketing and newsletter templates. But only some are ecommerce-specific — and even those are pretty basic, with little diversity in layout or design. Klaviyo might offer fewer templates (100+ across email, SMS, forms, and automations), but they’re all ecommerce-related. And, in our humble opinion, they’re vastly superior. We’ll take quality over quantity every time.
• Ecommerce-friendly reporting. If you’re an ecommerce marketer, Klaviyo’s analytics suite is one of the best around, with plenty of pre-built (and fully customizable) dashboards to visualize all your key ecommerce KPIs. There’s nothing wrong with AWeber’s reporting tools; they’re just more focused on (less valuable) engagement metrics.
• AI-driven predictive analytics. One of the juiciest features of Klaviyo’s analytics tools is its ability to predict a customer’s next purchase, churn risk, and lifetime value based on previous behavior. AWeber doesn’t offer this same level of insight.

Klaviyo not quite your jam? Check out our piece on the best Klaviyo alternatives on the market. 

How Does Klaviyo Compare to AWeber?

3. Mailchimp

Mailchimp has a 66 percent share of the email marketing segment, so it’s clearly popular. It’s user-friendly and pretty affordable (although it hiked its prices and slashed the functionality of its free product tier a couple years back), and it targets a similar audience to AWeber. So which is best?

What Makes Mailchimp the Best AWeber Alternative?

• Easy to get started. Mailchimp made its name as an easy-to-use email marketing platform. We actually think there are more intuitive tools on the market, but in our view it’s definitely better than AWeber, which feels a little cluttered and makes it hard to find certain features (such as how to reuse a campaign).
• Better variety of templates. While AWeber offers six times more templates than Mailchimp, we prefer Mailchimp’s variety, with a wealth of layouts, themes, and industries supported. For our money, Mailchimp’s templates also look a lot more professional.
• User-friendly onsite marketing. Neither platform offers the same depth of onsite marketing functionality as Drip. But Mailchimp’s onsite tools are easier to use than AWeber’s, thanks to its simple drag-and-drop editor.
• Built-in design testing. Mailchimp’s Inbox Preview tool, powered by Litmus, generates screenshots showing what your campaign will look like across different devices and email clients. AWeber doesn’t offer any design-testing functionality.

Mailchimp too simple for your needs? Check out our best Mailchimp alternatives for ecommerce. 

How Does Mailchimp Compare to AWeber?

4. Omnisend

Omnisend — like Drip and Klaviyo — is a marketing automation platform built for ecommerce brands, helping them engage customers through email, SMS, and push notification campaigns. Omnisend is used by 100,000+ businesses, including Hallmark and Naked & Famous Denim.

What Makes Omnisend the Best AWeber Alternative?

• Free split testing. AWeber’s free product tier offers more email sends and a higher contact limit — but it doesn’t include A/B testing. Omnisend does, helping you better understand audience preferences without upgrading to a paid plan.
• Higher-quality ecommerce templates. Omnisend offers 100 ecommerce-specific email templates — all of which are available to all users (even those on Omnisend’s free tier). While AWeber has more templates overall, they’re less ecommerce-centric, and generally look more basic.
• Ecommerce-focused reporting. AWeber’s reports aren’t the most attractive, and they’re also geared toward engagement rather than revenue. With Omnisend, it’s easy to find the reports that matter most to ecommerce brands, like revenue per campaign. And its reports are more pleasing on the eye, too.
• Built-in SMS campaigns. This one’s an open-and-shut case: AWeber doesn’t do SMS marketing, whereas Omnisend does. Even free Omnisend customers can send up to 60 SMS messages per month (depending on their location).

How Does Omnisend Compare to AWeber?

5. Brevo (FKA Sendinblue)

Brevo is the marketing automation platform formerly known as Sendinblue. It’s one of the best-value tools on the market, with a superb free product tier — and its paid plans are pretty cost-effective, too. That’s probably why over 500,000 customers in 180 countries use the platform.

What Makes Brevo the Best AWeber Alternative?

• More generous free plan. AWeber has a decent free plan, but Brevo blows it out the water. Without paying a single cent, Brevo users can send up to 300 emails a day to unlimited contacts, even including transactional emails. Brevo’s free plan also offers SMS and WhatsApp campaigns.
• Cheaper for large list sizes. With Brevo, you can send 20,000 emails per month to unlimited contacts for $25 per month, with no daily sending limit. For a similar price, AWeber lets you send unlimited emails — but only to up to 2,500 subscribers.
• Free CRM access. AWeber doesn’t offer any CRM functionality, whereas Brevo has a free CRM. So this one’s an easy win for Brevo.
• More marketing channels. Both Brevo and AWeber are predominantly email marketing tools, but Brevo also includes SMS and WhatsApp campaigns. It even allows users to build and manage Facebook ads.

How Does Brevo Compare to AWeber?

6. ConvertKit

ConvertKit is totally different to any of the other AWeber alternatives in this article because it’s aimed squarely at content creators (specifically coaches, authors, podcasters, and musicians). Its low pricing and creator-friendly features have helped it build a base of 500,000+ users.

What Makes ConvertKit the Best AWeber Alternative?

• Built for creators. An obvious point: if you’re a content creator, ConvertKit is a far better fit than a generalist platform like AWeber. It offers a bunch of creator-specific features that AWeber can’t compete with, such as…
• Built-in referral marketing. Referral marketing is one of the most effective ways for creators to build an audience. ConvertKit customers get “free” access to SparkLoop’s referral marketing platform at Creator Pro level and above. AWeber has a native SparkLoop integration, but you’ll have to pay separately for SparkLoop (and it’s not cheap).
• Dedicated creator network. Paying ConvertKit customers are invited into the platform’s Creator Network, which allows them to recommend and get recommended by fellow creators. Unsurprisingly, you won’t find anything similar from AWeber.
• Earn sponsorship revenue. Built a following of 10,000+ newsletter subscribers? ConvertKit will help you tap into paid sponsorship opportunities, creating a new revenue stream. Again, AWeber doesn’t have a comparable feature.
• More generous free plan. ConvertKit’s free-for-life plan, for creators with up to 1,000 subscribers, lets you send unlimited emails and create unlimited forms and landing pages. For comparison, AWeber’s free tier only supports up to 500 subscribers and limits users to 3,000 monthly emails (and only one landing page).

How Does ConvertKit Compare to AWeber?

7. ActiveCampaign

ActiveCampaign is a real heavyweight of the marketing automation world, with a suite of features catered to advanced marketers across a dozen industries. More than 150,000 businesses in 170+ countries use ActiveCampaign to power their email campaigns.

What Makes ActiveCampaign the Best AWeber Alternative?

• (Surprisingly) easy to use. Despite its more wide-ranging feature set, ActiveCampaign is actually much more intuitive than AWeber. ActiveCampaign makes it easy to manage lists and create campaigns, whereas AWeber’s interface can be a little confusing (e.g. they refer to automations as “Campaigns”).
• Machine learning-driven predictive actions. ActiveCampaign leverages the power of machine learning to boost campaign performance (e.g. customizing email send times based on when people are most likely to open them). AWeber doesn’t currently offer any predictive actions.
• Generative AI. ActiveCampaign has joined the generative AI revolution, allowing users to produce personalized email content at the click of a button. Again, AWeber hasn’t expanded into this area (yet).
• More native integrations. With 920+ integrations across over 20 categories, ActiveCampaign integrates with pretty much everything. AWeber has a ton of integrations, too — 750+, to be precise — but this is ultimately a numbers game, so ActiveCampaign wins.
• Higher email deliverability. ActiveCampaign ranks fourth in Email Deliverability Report’s rankings, while AWeber is down in ninth. So it’s another easy win for ActiveCampaign here.

Does ActiveCampaign seem too complicated? Check out our best ActiveCampaign alternatives. 

How Does ActiveCampaign Compare to AWeber?

8. Constant Contact

Constant Contact is a veteran of the email marketing industry, dating back to 1995. It now does a lot more than “just” emails, having added social media, automation, and SMS campaigns to its feature set.

What Makes Constant Contact the Best AWeber Alternative?

• In-platform social scheduling. Constant Contact lets you schedule organic social posts and run ads across Facebook, Instagram, Twitter, and LinkedIn. You can’t do any of that with AWeber.
• Built-in event marketing. Is event marketing a big part of your strategy? Constant Contact offers a whole suite of event-themed tools, allowing users to create registration forms and email invitations, sell tickets, and track RSVPs. AWeber doesn’t do this out of the box (although it does have a native integration with Splash, a dedicated event marketing platform).
• More marketing channels. AWeber is, first and foremost, an email marketing platform. That’s Constant Contact’s strength, too, but it also supports SMS campaigns and social media scheduling.

How Does Constant Contact Compare to AWeber?

9. GetResponse

GetResponse is another of the premium marketing automation platforms, with an impressive feature set, sophisticated AI tools, and exceptional email deliverability. More than 350,000 businesses use GetResponse to manage their email, SMS, and push notification campaigns.

What Makes GetResponse the Best AWeber Alternative?

• Unsurpassed email deliverability. GetResponse was #1 in Email Deliverability Report’s deliverability ranking at time of writing, whereas AWeber is down in ninth place.
• Generative AI capabilities. Like ActiveCampaign, GetResponse has an AI-powered email copy generator, which is available to users on all paid plans. AWeber doesn’t offer anything comparable.
• AI-powered website builder. One of GetResponse’s most exciting features allows users to build a website from scratch with zero coding skills — and it’s available on all plans (even the free one). AWeber does have a landing page builder, but it has fewer bells and whistles, and it’s harder to use.
• Social ads management. With GetResponse, you can manage Google and Meta ads within the platform. Again, AWeber doesn’t do this.
• Built-in webinar hosting. GetResponse customers at Marketing Automation level and above can host webinars via the platform. AWeber offers native integrations with various webinar tools, but you’ll have to pay for them separately.

How Does GetResponse Compare to AWeber?

10. HubSpot

With its superb (free) CRM and tools spanning sales, support, and content management, HubSpot isn’t “just” a marketing platform, so it’s hard to compare it side-by-side with a basic email marketing tool like AWeber: they’re totally different. But which is right for you?

What Makes HubSpot the Best AWeber Alternative?

• Free CRM. AWeber doesn’t do customer relationship management, whereas HubSpot offers one of the world’s most popular CRM systems — and it’s free!
• More integrations. AWeber offers a ton of integrations, but it still can’t compete with HubSpot, which has more than 1,000.
• Manage multiple business functions. The main reason to choose HubSpot over a “simple” email marketing tool like AWeber is if you want to combine sales, marketing, support, ops, and content management in a single platform. If that’s what you’re looking for, AWeber doesn’t do it.
• Powerful analytics. AWeber’s reporting is fine, although it looks a little dated. But HubSpot’s is a world apart, bringing together all your sales, marketing, and service data in one place. That said, both platforms offer native Google Analytics integrations.
• Built-in social scheduling. At HubSpot Marketing Hub Professional level and above, you can publish 10,000 posts a month to 50 social media accounts — and even schedule them up to three years in advance. Again, you won’t find anything like that from AWeber.

How Does HubSpot Compare to AWeber?

Frequently Asked Questions

Conclusion

If you already use — and love — AWeber then more power to you; it’s a perfectly competent email marketing platform.

But if you crave more advanced functionality, it’s time to look elsewhere.

And if ecommerce is your thing, we’d love you to check out our personalization and segmentation features (and we think you’ll love our user-friendly interface, sophisticated pre-built workflows, and beautiful templates).

Take Drip for a spin by signing up for your 14-day free trial today.