Shopify: Cart Abandonment
Roughly 75% of all shopping carts are abandoned. Meaning, only 1 in every 4 shoppers who add something to their cart will complete a transaction. At Drip we know abandoned carts represent a significant revenue opportunity, and you need to have an effective strategy in place to capture it.
Once you're integrated with Shopify, it takes just a few simple steps to activate an abandoned cart workflow in your account. Our cart abandonment strategy utilizes a series of emails to be sent to the person who added the items to their cart but didn’t follow through on the purchase.
Use this workflow