Gift brand in +900 stores
Gifts for every occasion and budget—that's the ethos of Spring Copenhagen, which designs, produces, and sells popular wooden figures along with various other interior items.
Key numbers
- 15 employees
- Primary markets: Denmark, Germany, Sweden, and Norway
- Presence in 11 countries
- Products available in over 900 stores and webshops
- Price range: 100 to 6000 DKK
Who uses Drip?
At Spring Copenhagen, Christian Klauber, head of communication, marketing, and e-commerce, and Martin Råe, copywriter and online editor, are the two people who use Drip.
Martin Råe is responsible for designing, writing, and sending newsletters, while Christian Klauber primarily leverages Drip for data analysis and campaign performance evaluation. The brand's email marketing strategy is a collaborative effort between the two.
Powerful features, fair pricing
Christian Klauber and Martin Råe sought a new ESP due to Mailchimp's perceived high cost relative to its offerings. They required a robust tool to bolster Spring Copenhagen's e-commerce segment, which also includes sales through various other webshops and physical stores.
Their search criteria included an intuitive interface, comprehensive performance analytics, and a robust email builder. Drip checked all the boxes.
"We got contacted at the exact right time and we felt very secure and heard through every step of the sales process. We even decided against the otherwise popular Klaviyo simply becuase Drip did such a good job at understanding and meeting our requirements," Christian Klauber explains.
"And it was just super easy to get started with. The first-hand impression was great, the layout and interface was clean and the learning curve wasn't too steep" Martin Råe adds.
