SC Marketing Agency builds a car the client can easily drive with Drip
Services: Web Design, Strategic Marketing Plans, PR, Branding
Platforms: Shopify, WooCommerce
Since switching to Drip from Klaviyo, SC Marketing Agency has empowered its clients with an easy-to-use, modern platform and seen an alignment of stats between Drip and Shopify.
Using storytelling to drive sales
A marketer at heart, founder and CEO Sandra Celiešiūtė just wrapped up marketing stints in China, Russia, and the U.S. before moving back to Lithuania. It was through the family business that she saw a need for an agency to provide more advanced marketing services, and SC Marketing Agency was born.
SC Marketing Agency provides services ranging from business development to digital marketing and website creation, to SEO and email marketing. Their approach to email marketing is to drive sales through storytelling rather than simply pushing product discounts.
“We tell a story that makes the product seem like an item you can't live without. We don’t tend to do the standard things like simply giving discounts to drive sales.”
Sandra Celiešiūtė
CEO & Founder of SC Marketing Agency
Building a car the client can easily drive
To effectively tell her clients’ stories through email marketing, Sandra Celiešiūtė and her team were looking for a few key things they lacked with their existing email solution.
Namely, a platform that’s easy to use, has top-notch customer support, regular product updates, built-in gamification options like spin-to-win popups and quizzes, and the ability to easily create compelling email campaigns.
“Ease-of-use is top of mind for me when I’m looking at email marketing tools. I’m asking myself, can I build a car that my client can easily drive?”
— Sandra Celiešiūtė
Celiešiūtė was using Klaviyo before Drip and found it too expensive, difficult to use, the interface outdated, and impossible to get in touch with anyone. And in the rare case that she did, the answers were unhelpful.
Worst of all, integration issues caused consistent data mismatches between Klaviyo and Shopify, so she couldn't trust their stats.
A modern, easy-to-use, well-supported email platform
“Getting started with Drip was easy and smooth. Of course, there’s a learning curve with every new tool, but the call with Drip’s implementation team helped solidify things. Because of their help, this was the first time I wasn’t nervous about working with a new tool.”
Sandra’s first impression of Drip was that it’s an easy-to-use, modern, and well-supported email platform. This was largely due to the accessibility to support through either her partner manager or Drip’s support team. Having come from Klaviyo, this was a welcome change for Sandra and her team.
Spin-to-win for the win
In addition to having customer support that’s actually supportive, SC Agency loves Drip’s Onsite popups and intuitive visual email builder.
Spin-to-win popups weren’t something natively available in Klaviyo, but Drip offers them at no extra cost.
“Spin-to-win is popular among my clients, so this was a must-have for our email solution.”
When it comes to creating compelling email campaigns, Sandra has been enjoying Drip’s intuitive and easy-to-use visual builder. The drag-and-drop functionality in particular makes it easy to bring over their designs from Canva, where they design their client’s emails to ensure they follow their brand styles.
Client Spotlight:
Royals Perfume
Royals Perfume is a leading online platform in Europe that sells a wide range of Arabian and niche perfumes.
SC Agency was excited to bring them over to Drip so they could integrate with Shopify to pass orders and customer data, create segments based on location, and start sending product release emails.
Top performing strategies
Abandoned cart- 57% open rate
- 8.3% click-through rate
- 2.1% order rate
- 76% open rate
- 5.5% click-through rate
- 0.5% order rate
“With Drip’s modern interface, ease-of-use, regular product updates, and excellent customer support, I would recommend Drip to any agency looking for a comprehensive, user-friendly email marketing solution.”
Sandra Celiešiūtė
CEO & Founder of SC Marketing Agency
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