Meet Dansk: A one-of-a-kind concept
For 16 years, the ecommerce store dansk.dk (formerly: danskoutlet.dk) has supplied Danish families with clothes and outdoor equipment. In fact, there is no other concept in Denmark focusing on clothing for all family members–moms, dads, and children in sizes up to 8XL.
In addition to online store, dansk also currently has 36 physical stores with another 5 on the way in 2024.
Key figures
- +48.000 followers on Facebook
- +13.000 followers on Instagram
- 25.000 active customer club members
- 40 physical stores at the end of 2024
In January 2024 the organisation changed its name Dansk Outlet–which they've been called since 2015– to dansk. With the new name, new brand identity, and new online store in place it's time to kick the business into high gear.
Meet the Drip super user
Emma Schrøder is the Brand and Marketing Coordinator at Sindico E-commerce which is the organisation that runs dansk.dk. She has been with the company since 2018 and is the primary Drip user. She has 6 colleagues in the ecommerce department along with 6 other colleagues in marketing who also uses Drip. It's never been a problem to have that amount of people using Drip in a coherent way:
"Drip is just very user-friendly and it's easy to introduce others to it. I've recently been onboarding a colleague and it only took two weeks. It was super easy", Emma says.
Cost, support, and good UX made switching to Drip an easy decision
When it was time for dansk to reconsider their current email marketing solution, it was Anders Vendelbo Christensen's call to switch over to Drip.
"The price was important to us, but the user-friendliness for all of our users was just as essential. It has to be easy to use in a consistent way across all departments and physical stores. I also needed something stable, not just some beta product. And I really wanted Danish support and Danish onboarding. We didn't want to feel left to our own devices with setting everything up alone," Anders says.
That never happened. When it was time to move over to Drip, both Anders and Emma felt well supported throughout the whole process.
"Morten (the salesperson) has been really good. There's nothing worse than agreeing on something with a salesperson but then when it's back to everyday life you suddenly find yourself completely alone with limited and distant support options. Drip definitely delivered on what was promised."
Although it can seem like a daunting task to change email marketing platform, there were no issues what so ever when dansk started sending emails from Drip from one day to the other.
"Our transition was smooth. It was very much switch on/off. We turned off the old system and started sending emails from Drip at the same time. There were no problems" Anders says.
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