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Email Marketing Analytics: 7 Metrics You Need to Track
Data is the lifeblood of marketers. We’d probably write romantic love songs to data if we had the time. Why do we heart data so much? Well, without analytics you just have guesswork. And that’s a
7 Best Dynamic Email Examples We’ve Seen
Back before the internet was a “thing”, people did virtually all of their shopping at local stores. (Hard to believe, I know.) They’d visit the same mom-and-pop retailer once a week for years on end.
9 August Newsletter Ideas (and Why They Work)
August is the height of summer. (Well, in the northern hemisphere at least.) But while the average consumer is contemplating two weeks on a beach or trying to figure out how to keep their kids
7 Apology Email Examples That’ll Help Inspire Your Own
Elton John got it right when he sang “sorry seems to be the hardest word.” According to research from Litmus, almost half of marketers don’t send corrections or apology emails after making some kind
9 July Newsletter Examples (and Why They Work)
Let’s play a quick round of word association. Which words and phrases spring to mind when I say “July”? There’s a good chance you’re thinking barbecues, beach breaks, picnics, cocktails, and the 4th
7 of The Best Upsell Email Examples We’ve Seen
Picture the scene: It’s been a long, busy day. So busy, in fact, that you didn’t have time to grab lunch. Famished, you make a beeline for the nearest burger joint. On autopilot, you order the
7 Creative Free Shipping Email Examples That’ll Double Your AOV
You’ve reached a new customer with the perfect product ad. They saw it at exactly the right time when they were already looking to buy a product that’s just like yours. Having done their due
7 Replenishment Email Examples That’ll Drive Repeat Purchases
Replenishable products are a marketer’s dream. Close the deal once, then enjoy months—or even years—of ongoing revenue with predictable buying frequencies. That’s an attractive business model.
7 Targeted Email Examples to Inspire Your Next Campaign
How do you produce emails that your audience will not only love but also act upon? That’s the burning question we all want an answer to. When you fail to send relevant, valuable emails, your audience
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