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What’s the Best Time to Send Email? Here’s What the Data Says (2024)
If you’re an online marketer, you’re likely spending valuable time and resources capitalizing on email marketing’s infamous 4,400% ROI. While the ROI of email marketing is high, the competition is
How to Use Psychographics in Your Marketing
“Know thy customer.” It’s a must for all marketers regardless of your industry, niche, etc. Not only do you need to know “the who,” but you also need to know “the why.” For your campaign to truly
Craft Amazing Automotive Subject Lines By Learning from These 14 Examples
Nearly half of email readers decide whether or not to open an email based solely on the subject line. So needless to say, you need to come out swinging. Whether you’re beginning initial outreach with
How We Increased Our Email Engagement by Telling Stories (Case Study)
Our inboxes are more crowded than ever. Brands are blasting emails out like never before because someone (it might have been us) told them that email marketing is the most effective marketing
Follow These 9 E-Commerce Email Newsletter Design Best Practices to Boost Your ROI
With shopping moving more online, a well-designed email newsletter has never been more critical. Email newsletter design is the construction, optimization, and delivery of your email campaign. There
How to Use Buyer Personas in Email Marketing (With Examples)
Imagine this: You’re in front of your computer, trying to write an awesome piece of content for your target audience, but you’re having a hard time finding the right angle. Sounds familiar? A problem
How We Increased Engagement on Our Free Trial Emails by 16.5% (Case Study)
A few months ago, our marketing department was over the moon with the number of free trials we were getting. We were investing a lot of money in paid advertising and retargeting which more than
Are Your Emails Too Long? Here’s the Ideal Email Length (Backed by Research)
How long should your emails be? It’s a question that marketers have been asking themselves for years. Go too long and you may overwhelm subscribers causing them to abandon your email. Leave it too
Follow These 6 Best Practices for Using Images in Emails
Images enhance emails: They make your brand recognizable and your company relatable. When used right, images can also drive more customers to your e-commerce store. That’s why marketers place such
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