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Casper Marketing: How a Mattress Retailer Went from Zero to $750 Million in 4 Years (Case Study)
In 2014, five guys got together with an idea to build a company that would revolutionize sleep. Their goal was ambitious and audacious: To create an affordable, direct-to-consumer mattress—without
7 Proven Sales Promotion Examples That’ll Skyrocket Your Sales
While the offer in your sales campaigns surely matters, how you frame and promote them often plays a more crucial role in converting prospects into customers. By combining website popups with email
7 WooCommerce Store Examples to Inspire Your Own
Imagine the power of a platform if nearly every e-commerce seller thinks of using it to start their online business. That’s WooCommerce for you. A powerful and versatile e-store tool, WooCommerce
8 Actionable Ways to Increase Your Products’ Perceived Value
Perception is reality. This classic line asserts the idea that however you perceive something is how it really is. Reality is subjective and ultimately decided by the person experiencing it. It’s a
9 Product Bundling Examples That’ll Boost Your Revenue
Way back in 2006, Amazon attributed 35 percent of its revenue to cross-selling. That was a surprisingly candid insight from the e-commerce behemoth, and unsurprisingly, it hasn’t provided an update
7 Outstanding E-Commerce Size Guide Examples You Can Copy
Returns are costly for e-commerce owners. From warehouse management to pre-paid shipping, excessive returns can make a huge dent in your profit. And that’s not the only issue. Frustrated shoppers who
9 Discount Strategies You Can Use Today (Without Hurting Sales)
Discounting has long been used to incentivize customers and prospects to make a purchase. It’s not a new strategy, but it is an effective one—when marketers follow a few best practices. The problem,
9 Strategies MeUndies Used to Grow 1,583% in 3 Years (Case Study)
Eight years ago, Jonathan Shokrian found himself running around a department store. What was supposed to be a quick trip to buy affordable and comfortable underwear, turned into a long and
9 Essential Ecommerce KPIs You Should Be Tracking
“Key performance indicator” (KPI) is a classic piece of marketing jargon. But unlike a lot of marketing jargon (“low-hanging fruit,” anyone?) it actually means something. KPIs allow you to chart
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