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E-Commerce Optimization: Everything You Need to Know
This is the most definitive guide to e-commerce optimization on the planet. Whether you’re looking to recover lost sales at checkout or turn more visitors into subscribers, there’s something for you
Beardbrand Marketing: How to Turn $30 into $100,000 MRR (Case Study)
When Eric Bandholz couldn’t grow a beard at his corporate bank job, he quit and built a men’s grooming company. Today, that company, Beardbrand, is a household name, pulling in over $100k in MRR. I
How to Price a Product to Maximize Revenue (A Simple 7-Step Guide)
Nailing your pricing is a critical aspect of finding e-commerce success. Fifty-four percent of consumers say the ability to compare prices is the main reason they shop online rather than in stores.
How to Use E-Commerce Direct Marketing (With Examples)
A lot of e-commerce marketers’ time and energy goes into lead nurturing, and understandably so. Research has found that as many as 98 percent of visitors aren’t ready to buy on their first visit.
How to Write an E-Commerce Business Plan (Step-by-Step)
Dream of being your own boss? So do lots of other people, including 64 percent of the UK workforce and 65 percent of Americans. And I’m sure you’d see similar figures across a bunch of other
Learn How to Minimize Cart Abandonment From These Shopify Checkout Examples
The numbers vary from study to study, but recent data from Statista found that over 88 percent of online shopping carts are abandoned. The numbers vary from study to study, but recent data from
Everything You Need to Know About E-Commerce NPS
Customers are important, but so is customer retention. Keeping customers around means they’ll keep buying from you, giving you a steady income stream. That’s why churn rate is such a crucial metric
An Ecommerce Marketer’s Guide to Conversion Rate Optimization
I know what you’re thinking. Big promises. Too good to be true, right? After all, e-commerce conversion rate optimization (CRO) is a complex thing. You can’t just put in 10 minutes of work and expect
How to Use Visual Storytelling in Marketing (With Examples)
Using images to tell stories is nothing new. Ancient Indonesian cave paintings of animals were created 17,400 to 39,900 years ago. This relied upon the use of simple symbols to represent objects and
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