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How Two Surfers Turned a Pair of Vintage Sunglasses into a Two-Million Dollar Business (Case Study)
In November 2009, Tom Stewart went on a surfing trip in Australia and bought a pair of vintage sunglasses. Little did he know that, two and a half years later, those sunglasses and his love for the
How Harry’s Built a $400 Million Brand (Case Study)
Ever heard of Harry’s? Since founding the company in 2013, co-founders Jeff Raider and Andy Katz-Mayfield have turned their shaving subscription service into a global online powerhouse. And the
E-Commerce Merchandising: A Step-By-Step Guide (+ Examples)
Shopping in a brick-and-mortar store is an experience that engages all five senses, which is why merchandising long ago became something of a science for brick-and-mortars. Merchandising for physical
E-Commerce Fulfillment: What’s Most Important to Your Customers?
Mega brands like Amazon have set the bar for e-commerce fulfillment. They’re incredibly fast, efficient, and make it a breeze for customers to order online and quickly receive their products. Amazon
Bellroy Marketing: 7 Million-Dollar Growth Secrets of an E-Commerce Innovator (Case Study)
In 2009, Andy Fallshaw and a few friends crowded around a kitchen table in Bells Beach, Australia to design a wallet. Through no fault of its own, wallets had become, for want of a better term,
How to Use Visual Cues in E-Commerce (+ 8 Examples)
Web design is obviously important. Visitors are heavily influenced by your design, and it affects their behavior on many levels. It can motivate them to browse through your site, engage with your
Here Are the 13 Best Magento Plugins for Maximizing E-Commerce Sales Revenue
Although Shopify and WooCommerce tend to receive the most attention, Magento is a top e-commerce platform that’s used by 12 percent of digital store owners. More specifically, over 250,000 e-commerce
How to Win Over More Customers with Gamification Marketing
People love playing online games. In 2018, 67 percent of Americans played them, with 90 percent of games being played on smartphones, tablets or both. That’s over two-thirds of the population. Online
Help Shoppers Better Understand Your Products and Increase Conversions with These 7 E-Commerce CRO Tips
Driving a high volume of targeted traffic to your e-commerce store is essential. But it’s only half the battle. You also need to convert traffic into customers. After all, it doesn’t matter how many
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