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Ecommerce May 24, 2022

5 Essential E-Commerce Marketing Metrics You Need to Track

Statista estimates that there will be 2.14 billion global digital buyers by the end of 2021. This means a lot of potential customers for your store, provided you run effective marketing campaigns.

Ecommerce May 24, 2022

5 Cross-Promotion Ideas That Work Like a Charm (+ Examples)

A cross-promotion is where you team up with another person or brand and market to one another’s audience. When done right, it’s a strategy that can be insanely potent, helping both parties greatly

Brand Marketing May 24, 2022

12 Brand Archetype Examples Every Marketer Needs to See

We, humans, are creatures of habit. When we find something we like, we tend to stick with it. That’s why companies with consistent messaging and branding enjoy 10-20 percent higher revenues than

Copywriting May 24, 2022

100+ Power Words You Should Use in Your Emails

Power word: “A word that often evokes an emotional response, positive or negative, in the target audience, leading to a desired outcome.” You’ve probably heard of this term before. It’s the practice

Brand Marketing May 24, 2022

12 of the Best E-Commerce Slogans and Taglines

As of mid-2020, there were 1.3 million e-commerce businesses in the US alone. And that number is growing every day. That means e-commerce is thriving, and there’s plenty of opportunity. However, it

Brand Marketing April 19, 2022

10 Epic Brand Partnership Examples You Need to Know

As more and more brands jump on the bandwagon to Collaboration Station, the number of partnerships you see will only rise. It’s easy to understand why. Brand partnerships are one of the best ways to

Brand Marketing April 5, 2022

A Complete Guide to Ecommerce Brand Development

There’s more to developing a brand than choosing a few pretty colors and a decent font. What’s the story behind your business? Why do you do what you do? Answering these questions, among others, is

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