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How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)
Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they
Everything You Need to Know About Influencer Marketing
In this day and age, influencer marketing is one of the best ways to reach new audiences. Thanks to the spread of social networks, there are influencers in every niche who have huge audiences. How
5 Reciprocity Marketing Examples From Ecommerce Brands
The first of Robert Cialdini’s 6 Principles of Persuasion is reciprocity. It states the following: “People are obliged to give back to others the form of a behavior, gift, or service that they have
Cause Marketing for Ecommerce Brands: Everything You Need to Know
It’s no question that customers are more ethically conscious than ever before. They’re more politically aware — and they care more about where their dollars go than they did even ten years ago. For
Use These Commitment and Consistency Examples to Catapult Your E-Commerce Brand
Commitment and consistency is one of Robert Cialdini’s 6 Principles of Persuasion, which influences buying decisions. In its simplest terms, “It describes the way in which people want their beliefs
How to Use Color Psychology in Marketing (+ Examples)
Color psychology is a frequently discussed and often debated aspect of marketing. And why wouldn’t it be? With humans being innately visual by nature, it only makes sense that color would play a key
8 B2B Slogans That Instantly Grab Your Leads’ Attention
A B2B slogan, which is defined as “a short and striking or memorable phrase used in advertising,” helps instantly identify your product or company. With just a few words, it lets prospects know what
7 Social Responsibility Email Examples You Need to See
Corporate social responsibility, or CSR, is no longer a buzzword. It’s a necessity for all brands to carry out—online or offline, small or large, B2B or DTC. Social responsibility is a brand
17 of The Best E-Commerce Value Propositions We’ve Ever Seen
Competition in e-commerce is fierce. And it’s only about to get more intense. With 2.42% of e-commerce visits converting into purchases, marketers are constantly looking for new ways to persuade
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