5 Mid-Funnel Marketing Strategies You Can Try Today
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5 Mid-Funnel Marketing Strategies You Can Try Today
Spare a thought for the middle of the marketing funnel. It’s like the middle child, watching as its siblings get all the praise. At the top of the funnel, we’re generating high-quality leads, and
12 of the Best WooCommerce Plugins to Improve the Customer Experience
WooCommerce is one of the world’s leading e-commerce platforms and is specifically built for WordPress users. As of early 2019, over 2.9 million websites used WooCommerce, and it was the most popular
10 Proven Strategies to Re-Engage Inactive Email Subscribers
It’s a troublesome problem to have… You’re aware email marketing is your number one asset. You worked tirelessly to build your email list. From high-value lead magnets to persuasive email capture
5 High-Performing B2B Email Examples (+ Templates)
B2B emails have on average a higher click-through rate than B2C emails. A 2018 study by The Data & Marketing Association found that B2Bs receive 52 percent more clicks than B2Cs (3.2 percent vs
10 E-Commerce A/B Split Testing Ideas You Can Use Today
According to a Forrester report, e-commerce businesses lose a staggering $18 billion annually due to cart abandonment. The reason is simple: most e-commerce stores don’t have a solid a/b split
11 Surprising B2B Sales Statistics You Need to Know in 2024
Sales are the lifeblood of any B2B business. If you’re not hitting your sales target, you can’t grow your team or invest in your product, which in turn makes it less likely you’ll achieve your future
17 of The Best E-Commerce Value Propositions We’ve Ever Seen
Competition in e-commerce is fierce. And it’s only about to get more intense. With 2.42% of e-commerce visits converting into purchases, marketers are constantly looking for new ways to persuade
11 of the Best E-Commerce Marketing Blogs You Must Follow
I’m a massive fan of autodidacticism. If you’re not familiar with this term, it’s the process of informal, self-teaching. Rather than sitting in a stuffy classroom and following a rigid syllabus,
15 Eye-Opening Online Shopping Statistics for 2024
It was just over 25 years ago (1994) when the first documented online purchase was made. Since then, online shopping has grown from being a novel concept to a multi-trillion dollar industry. To put
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