How to Use Keyword Mapping for the Buyer’s Journey
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How to Use Keyword Mapping for the Buyer’s Journey
Let me ask you a question: What if you’ve got your keyword research all wrong? I ask because most marketers use the same broken process: Hop onto a keyword tool Plug in some industry-specific
How to Use Buyer Personas in Email Marketing (With Examples)
Imagine this: You’re in front of your computer, trying to write an awesome piece of content for your target audience, but you’re having a hard time finding the right angle. Sounds familiar? A problem
Agile Marketing Made Simple: How to Work Smarter (Not Harder)
A few months ago, our marketing department had a problem: We weren’t working smart email marketing Sure, we were shipping a TON of valuable content, marketing our product, building white-hat links
Learn How to Minimize Cart Abandonment From These Shopify Checkout Examples
The numbers vary from study to study, but recent data from Statista found that over 88 percent of online shopping carts are abandoned. The numbers vary from study to study, but recent data from
How to Optimize Your Product Listing Pages for Maximum Conversions
If you’re like most e-commerce marketers, you’re continually optimizing your homepage or product detail pages. But there’s one important page that you might be overlooking, one that’s an untapped
How to Use E-Commerce Trust Badges (Backed by Data)
Customer trust has always been a big deal. But Vanessa Mitchell, a senior journalist at CMO, says it’s more important than ever. Customer trust is a key brand differentiator that can make or break a
How Does Sleeknote Work: 7 Use Cases You Can Use Now
Before writing, I need to address the elephant in the room. There are a million and one popup builders on the Interwebs. Heck, many of them are available for free. So, why invest in any lead
Hook Potential Buyers with These 9 Above the Fold Examples
E-commerce shoppers scroll more frequently than ever. UX designer Joe Rinaldi says scrolling is second nature to today’s users, especially with the widespread use of mobile devices. In fact, 52.6
How We Increased Engagement on Our Free Trial Emails by 16.5% (Case Study)
A few months ago, our marketing department was over the moon with the number of free trials we were getting. We were investing a lot of money in paid advertising and retargeting which more than
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