What’s the Best Time to Send Email? Here’s What the Data Says (2024)
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What’s the Best Time to Send Email? Here’s What the Data Says (2024)
If you’re an online marketer, you’re likely spending valuable time and resources capitalizing on email marketing’s infamous 4,400% ROI. While the ROI of email marketing is high, the competition is
How to Drive More Donations for Your Nonprofit Using Popups
Never before in history has there been a better time for nonprofits to ask for donations. Not only are donations at risk, according to Charity Navigator, but for every 1,000 website visitors, a
How Two Surfers Turned a Pair of Vintage Sunglasses into a Two-Million Dollar Business (Case Study)
In November 2009, Tom Stewart went on a surfing trip in Australia and bought a pair of vintage sunglasses. Little did he know that, two and a half years later, those sunglasses and his love for the
How Harry’s Built a $400 Million Brand (Case Study)
Ever heard of Harry’s? Since founding the company in 2013, co-founders Jeff Raider and Andy Katz-Mayfield have turned their shaving subscription service into a global online powerhouse. And the
How to Use Psychographics in Your Marketing
“Know thy customer.” It’s a must for all marketers regardless of your industry, niche, etc. Not only do you need to know “the who,” but you also need to know “the why.” For your campaign to truly
E-Commerce Merchandising: A Step-By-Step Guide (+ Examples)
Shopping in a brick-and-mortar store is an experience that engages all five senses, which is why merchandising long ago became something of a science for brick-and-mortars. Merchandising for physical
E-Commerce Fulfillment: What’s Most Important to Your Customers?
Mega brands like Amazon have set the bar for e-commerce fulfillment. They’re incredibly fast, efficient, and make it a breeze for customers to order online and quickly receive their products. Amazon
How to Use Customer Testimonials in Your Emails (+ Examples)
It’s impossible to overstate the value of quality customer testimonials. So rather than resorting to hyperbole, I’ll give you a couple of interesting stats that demonstrate how effective a positive
Craft Amazing Automotive Subject Lines By Learning from These 14 Examples
Nearly half of email readers decide whether or not to open an email based solely on the subject line. So needless to say, you need to come out swinging. Whether you’re beginning initial outreach with
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