Optimize Your Checkout with These 12 Simple (But Overlooked) Conversion Tactics
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Optimize Your Checkout with These 12 Simple (But Overlooked) Conversion Tactics
The most important part of your website is your checkout. It’s the place where prospects become customers (read: it’s where you make money). But creating a seamless checkout experience isn’t always
The 5 Best E-Commerce CRM Software You Can Use in 2024
Managing customer relationships can be exhausting. Fortunately, there are many great tools in the market to help make this a more efficient process for online stores. When used to its full potential,
Product Descriptions: The Only Guide You’ll Ever Need
If you’ve ever Googled “how to write product descriptions,” you’ve likely come across the following suggestions: Focus on benefits, use power words, give detailed product information, add product
The 8 Best E-Commerce Marketing Books You Should Read Now
It’s an exciting time to get into e-commerce. Worldwide revenue was over $3.5 trillion in 2019 and is predicted to reach over $6.5 trillion by 2023. That’s some impressive growth. And with a
Website Navigation: Follow These 6 Best Practices for a Seamless User Experience
E-commerce success involves several different factors. You need a fast loading site, professional design and of course products worth buying. But one area that’s incredibly important, yet sometimes
The Beginner’s Guide to Omnichannel Marketing in 2024
Not all that long ago, online shopping and retail shopping in brick-and-mortar stores were completely separate experiences. A shopper would buy a product digitally through their phone, tablet, or
Single Opt-In vs. Double Opt-In: Which is Best for Your Email List?
Single opt-in vs. double opt-in. It’s a debate that’s been raging on for years among email marketers. Which is best? Which is more conducive to building a quality list of leads? Which will grow your
The 7 Best Nonprofit Subject Lines We’ve Seen
Email is a key line of communication to your supporters as a nonprofit organization. Unfortunately, your carefully crafted messages mean little if people don’t notice and open them. Chances are that
What Are Micro Conversions? (11 Examples You Should Know)
When I say “conversions,” what pops in your mind? For many brands, it’s something major like making a sale. That’s a natural reaction, and it’s totally understandable. If you’re running an e-commerce
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