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Email Segmentation March 1, 2023

Why Your Ecommerce Brand Needs an RFM Analysis (And How to Do It)

It’s no secret that personalization holds the key to successful email marketing. In fact, 62 percent of consumers respond positively to emails with personalized content, while 76 percent feel

Brand Marketing February 27, 2023

Cause Marketing for Ecommerce Brands: Everything You Need to Know

It’s no question that customers are more ethically conscious than ever before. They’re more politically aware — and they care more about where their dollars go than they did even ten years ago. For

B2B Marketing February 20, 2023

8 Small Business Social Media Ideas to Inspire You (With Examples)

When it comes to social media, authenticity trumps virality. You need to consistently post interesting content your target audience enjoys to connect and engage with customers, build relationships,

Marketing Automation February 13, 2023

The 7 Best Marketing Automation Software (To Amplify Your Strategy)

Just a few years ago, marketing automation software was widely regarded as advanced technology—something only available to the highest-spending, most forward-thinking businesses. It’s fair to say

Ecommerce February 8, 2023

The 10 Best Payment Gateways For 2024

Your customers deserve the best. When they’re happy, your business will flourish. So it’s important to choose a payment service that will not only allow your customers to pay conveniently — but also

Email Marketing February 6, 2023

7 Examples of Email Marketing Templates (That You Can Steal Today)

With every dollar spent on email marketing delivering a return of £41 (or $51), it’s hardly surprising brands want to do more of it. But they’re not always prepared to put their money where their

Email Marketing February 1, 2023

7 February Newsletter Ideas (That You Haven’t Thought of)

February is an interesting month for email marketers. On one hand, it historically sees the lowest retail sales of any month. That’s not ideal. But that doesn’t tell the full story. Data from

Email Segmentation January 11, 2023

7 Simple Email Segmentation Ideas (for DTC Brands)

Ever wonder why email segmentation is so effective? Let me demonstrate through the power of analogy. Imagine you’re running a brick-and-mortar hardware store employing two sales reps. The first

Ecommerce January 3, 2023

10 Ecommerce Trends You Can’t Ignore in 2024

Ecommerce is a highly dynamic niche. The rules, people’s preferences, and buying patterns, and the tech is constantly changing. Staying up-to-date with these dynamic patterns is essential for your

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