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Ecommerce UX May 17, 2023

5 Effective Ways To Reduce Bounce Rate For Ecommerce Stores + Examples

Imagine you ran a brick-and-mortar store that got 100 unique visitors per day. Of those visitors, about 30 of them would walk in the front door, say absolutely nothing, and walk right back out. This

Brand Marketing May 16, 2023

5 Reciprocity Marketing Examples From Ecommerce Brands

The first of Robert Cialdini’s 6 Principles of Persuasion is reciprocity. It states the following: “People are obliged to give back to others the form of a behavior, gift, or service that they have

Ecommerce UX May 15, 2023

7 Ecommerce UX Design Strategies That Increase Sales + Practical Steps

What customers demand from an online shopping experience has changed drastically over the years. Customers of all ages have grown accustomed to intuitive interfaces on sites like Amazon, meaning

Marketing Automation May 12, 2023

7 of The Best Win Back Email Examples We’ve Seen

You’ve built a long and stable relationship with a customer. You understand their likes, dislikes, and buying patterns. You celebrate their birthday, send them personalized product recommendations,

Email Marketing May 10, 2023

9 Giveaway Email Subject Lines (To Boost Your Giveaway Open Rates)

We all love email marketing. With an average ROI of $36 for every $1 spent, it’s one of the most reliable (and least expensive) ways to generate revenue. But it’s worth remembering that your audience

Ecommerce May 8, 2023

How to Calculate Your Ecommerce Retention Rate (+ 4 Ways to Boost It)

Existing customers are one of your greatest assets as an ecommerce marketer. They’re people who liked your messaging and product enough to purchase from you at least once — and with a little gentle

Ecommerce May 5, 2023

8 May Marketing Ideas (You’ll Wish You’d Found Sooner)

May is a key month for ecommerce marketers. We all know sales can be a little slow at the start of the year. But with the weather warming up and a bunch of key retail dates—including Mother’s Day and

Drip News May 5, 2023

John Tedesco Moves On from Drip, Drip Welcomes Pam Webber as New CEO

Last week was an emotional time at Drip. Our CEO, John Tedesco, affectionately called JT by most, has announced that he’s moving on from his role and from our Board of Directors to spend more time

Ecommerce May 3, 2023

7 Excellent Ecommerce Tools (That Won't Break the Bank)

Ecommerce marketing is constantly changing. For instance, just a couple years ago, it felt like all you needed to do to grow your audience and sales was to post a few ads on Instagram. Yet two-thirds

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