Shopify and email marketing are a match made in ecommerce heaven.
Combined, they give you all the tools to reach new audiences, engage existing customers, showcase your products, and drive sales and revenue.
But to unlock all those benefits, you need to choose an email platform that plays nice with Shopify. Not all are up to the task. To help you make the right choice, we’ve rounded up seven of the best email marketing apps for Shopify…
What Is the Best Email Marketing App for Shopify?
| App Name | Best For | Top Features | Pricing/Month |
| Drip | DTC ecommerce (especially Shopify) | Segment your whole audience based on real-time store, visitor, and marketing data. | From $39 per month for up to 2,500 contacts and unlimited email sends. |
| MailerLite | Email marketing beginners | Extremely generous free-for-life plan, including marketing automation and website, landing page, and form-building functionality. | Free for up to 1,000 subscribers, including 12,000 monthly emails. Paid plans start at $9 per month for 1,000 subscribers and unlimited emails. |
| Mailchimp | Small businesses | Advanced analytics and reporting help marketers make data-driven decisions. | Free for up to 500 contacts and 1,000 monthly email sends. Paid plans start at $13 per month for 500 contacts and 5,000 email sends per month. |
| AWeber | Startups and small businesses | Create email templates in seconds using your website or Facebook page URL. | AWeber is free for up to 500 email subscribers and 3,000 monthly email sends, while paid plans are priced from $12.50 per month for up to 500 subscribers and unlimited emails. |
| Brevo | Low-budget email marketing | Send transactional emails with guaranteed 97 percent deliverability. | Free for unlimited contacts and up to 300 emails per day. Paid plans start at $25 per month for unlimited contacts and 20,000 emails per month. |
| Constant Contact | Nonprofits and charities | Manage campaigns on the go from a dedicated mobile app. | From $12 per month for up to 500 contacts and 5,000 monthly email sends. |
| UpOrder | Ecommerce startups | Upgrade basic Shopify transactional emails to on-branded, sales-optimized marketing emails. | First 25 orders per month are free, with no limit to the number of emails sent per order. Every additional 50 orders is billed at $10. |
The 7 Best Email Marketing Apps for Shopify
1. Drip
What Is It?
Hey, we’re Drip, an ecommerce marketing automation platform that helps revenue-focused brands (especially DTCs) deliver personalized messaging through onsite and email marketing. Our segmentation and automation features help thousands of online retailers to engage their audiences and grow their sales.
What Does It Do?
- Design better emails, faster. Drip customers can access our library of 50+ professionally designed and fully customizable ecommerce email templates. Add your store products and brand styles to your emails with our simple point-and-click editor.
- Create laser-targeted email campaigns. We help brands like yours deliver personalized customer experiences by combining all your marketing, store, and visitor data into behavior- and engagement-based segments that update in real time.
- Grow your list with beautiful onsite forms. Email marketing is useless without a large, engaged email list. Our onsite form-builder gives you all the tools to build eye-catching, scroll-stopping email capture popups, slide-ins, and sidebars, with total control over design and placement.
- Optimize email campaigns with A/B testing. Simultaneously test up to four content or subject line variations to understand what plays best with your audience.
- Leverage personalized campaign recommendations. Should you create a new welcome email series? Build an abandoned cart campaign? Add customers to a Facebook Custom Audience? Drip offers tailored recommendations for your store, helping you focus on the most impactful marketing strategies (without any guesswork).
- Access revenue-focused reports. We know revenue is the single most valuable metric for ecommerce brands, so we display your revenue performance — and how much of it came from Drip — in our easy-to-parse analytics dashboard.
How Much Does It Cost?
Drip is priced from $39 per month for unlimited email sends to up to 2,500 contacts. Try before you buy by signing up for our 14-day free trial.
2. MailerLite
What Is It?
MailerLite is an affordable email marketing platform with a feature set that puts some more expensive tools to shame (including a handy AI writing assistant). Almost 1.5 million customers use it to design beautiful newsletters and popups.
What Does It Do?
- Bags of free functionality. MailerLite is arguably the best free email marketing app for Shopify, with a free product tier that lets you send 12,000 emails per month to up to 1,000 subscribers. It even includes email automation, popups, and a landing page builder.
- Save time with automation. MailerLite’s automations allow you to share targeted emails with customers triggered by their recent purchases, helping you drive more repeat sales.
- Import Shopify products, fast. With MailerLite’s native Shopify integration, you can import products from your store to your emails in seconds.
How Much Does It Cost?
Free for up to 1,000 subscribers, including 12,000 monthly emails. Paid plans start at $9 per month for 1,000 subscribers and unlimited emails.
3. Mailchimp
What Is It?
Mailchimp is one of the best-known (and most popular) email marketing platforms, with 13 million total customers and 2.4 million monthly active users. But is it the best Shopify app for email marketing? Let’s find out…
What Does It Do?
- Automate your sales growth. Mailchimp’s automations help Shopify stores save time and generate sales with personalized product recommendations and well-timed abandoned cart emails.
- Centralize customer data. Syncing Shopify with Mailchimp allows you to organize all your marketing contacts, build personalized customer experiences, and tap into actionable customer insights — all in a single platform.
- Cut and slice your audience. Use Mailchimp’s segmentation tools to target existing and would-be customers based on shared interests and behaviors, helping you send more relevant emails.
How Much Does It Cost?
Free for up to 500 contacts and 1,000 monthly email sends. Paid plans start at $13 per month for 500 contacts and 5,000 email sends per month.
4. AWeber
What Is It?
AWeber is an email and automation solution for small businesses, with a feature set that also includes a landing page builder, ecommerce pages, and web push notifications. It has integrations with 750+ platforms and apps (including Shopify), allowing you to connect all your favorite marketing and ecommerce tools.
What Does It Do?
- Recover lost sales. With AWeber, you can build abandoned cart campaigns that send automated recovery emails to shoppers who leave items in their shopping carts.
- Single out high-value future customers. By adding tags to customers who’ve browsed your site but are yet to make their first purchase, you can target them with personalized, conversion-focused email campaigns.
- Share targeted emails based on purchase history. Another feature of AWeber’s tags: you can add a unique set of tags for a product, helping you follow up recent purchases with relevant, personalized content.
How Much Does It Cost?
AWeber is free for up to 500 email subscribers and 3,000 monthly email sends, while paid plans are priced from $12.50 per month for up to 500 subscribers and unlimited emails.
5. Brevo
What Is It?
If Brevo sounds unfamiliar, that might be because until recently it was known as Sendinblue. Since the rebrand, the platform has expanded its functionality, helping users build stronger customer relationships through email, SMS, and live chat-based campaigns.
What Does It Do?
- Design sales-focused emails. Design beautiful, revenue-generating emails using Brevo’s custom theme templates, or start from scratch with the platform’s simple drag-and-drop editor.
- Grow your business with automations. Pick from Brevo’s library of pre-built ecommerce workflows or create your own welcome series, abandoned cart flows, and more.
- Send emails for free. Along with MailerLite, Brevo can lay claim to the title of “best free email marketing app for Shopify”. Its free plan lets users send up to 300 emails a day — including transactional emails — to unlimited contacts.
How Much Does It Cost?
Free for unlimited contacts and up to 300 emails per day. Paid plans start at $25 per month for unlimited contacts and 20,000 emails per month.
6. Constant Contact
What Is It?
Constant Contact is an email marketing platform aimed at startups, mature businesses, and advanced marketers — although it’s arguably best suited to charities and nonprofits, who can save up to 30 percent on Constant Contact’s regular prices.
What Does It Do?
- Sync data in real time. Dynamic email campaigns rely on accurate data. Fortunately, Constant Contact’s native Shopify integration keeps your contacts up to date with real-time syncs.
- Promote store products. Constant Contact’s drag-and-drop editor allows you to add product blocks for images and prices to your email newsletters.
- Revenue-focused analytics. Use the platform’s ecommerce reporting functionality to measure the success of your email newsletters, helping you optimize future campaigns.
How Much Does It Cost?
From $12 per month for up to 500 contacts and 5,000 monthly email sends. Constant Contact also offers a 60-day free trial that allows you to test up to 100 unique contacts.
7. UpOrder
What Is It?
Rather than a standalone email marketing platform, UpOrder (formerly known as Spently) is a dedicated Shopify app that allows ecommerce brands to share customized transactional emails with customers. Its pricing structure and features are ideally suited to ecommerce startups looking to scale up their marketing efforts.
What Does It Do?
- Level up transactional emails. With UpOrder, you can customize 25+ Shopify email notifications, including order confirmations, shipping updates, and account welcome emails to align with your store branding.
- Add personalized recommendations. Rather than just sharing mundane transactional information with customers, UpOrder lets you include product recommendations based on the user’s purchases, helping you drive repeat orders.
- Create unique discounts. Spark urgency by adding dynamic discounts to your transactional emails, encouraging customers to act fast or miss out.
How Much Does It Cost?
Your first 25 orders per month are free, with no limit to the number of emails sent per order. UpOrder charges a flat $10 for each additional set of 50 orders. If you’re only generating 100-or-so sales per month, it’s fantastic value; any more and you’re probably better off with a more sophisticated tool.
Conclusion
You’ve learned about the pricing and top features of seven of the most popular automation and email marketing platforms. Now, you’re probably wondering: which is the best email marketing app for Shopify?
Unfortunately, there’s no single answer.
If you’re a small ecommerce startup looking for basic email marketing functionality, you can’t go wrong with UpOrder, while Brevo and MailerLite offer more sophisticated functionality at a slightly higher price point.
And while the likes of Mailchimp and AWeber aren’t ecommerce-specific platforms, they offer plenty of useful features to help you promote your store and grow your audience.
However, in our view, ecommerce brands deserve tailored solutions — and that’s where Drip comes in.
Drip is built for ecommerce marketing. From segmentation to automations to pre-built templates, everything we do is designed to help you generate more sales and revenue.
See for yourself by signing up for your 14-day free trial today.
