Posts by Whitney Blankenship
5 Awesome Ways to Use Post-Purchase Offers That You Haven't Thought Of
Post-purchase offers (PPOs) are the secret weapon for boosting business through personalization efforts. Not only do they help to capture additional sales after your customer has already purchased,
5 Effective Ways To Reduce Bounce Rate For Ecommerce Stores + Examples
Imagine you ran a brick-and-mortar store that got 100 unique visitors per day. Of those visitors, about 30 of them would walk in the front door, say absolutely nothing, and walk right back out. This
7 Ecommerce UX Design Strategies That Increase Sales + Practical Steps
What customers demand from an online shopping experience has changed drastically over the years. Customers of all ages have grown accustomed to intuitive interfaces on sites like Amazon, meaning
7 of The Best Win Back Email Examples We’ve Seen
You’ve built a long and stable relationship with a customer. You understand their likes, dislikes, and buying patterns. You celebrate their birthday, send them personalized product recommendations,
9 Giveaway Email Subject Lines (To Boost Your Giveaway Open Rates)
We all love email marketing. With an average ROI of $36 for every $1 spent, it’s one of the most reliable (and least expensive) ways to generate revenue. But it’s worth remembering that your audience
How to Calculate Your Ecommerce Retention Rate (+ 4 Ways to Boost It)
Existing customers are one of your greatest assets as an ecommerce marketer. They’re people who liked your messaging and product enough to purchase from you at least once — and with a little gentle
John Tedesco Moves On from Drip, Drip Welcomes Pam Webber as New CEO
Last week was an emotional time at Drip. Our CEO, John Tedesco, affectionately called JT by most, has announced that he’s moving on from his role and from our Board of Directors to spend more time
7 Excellent Ecommerce Tools (That Won't Break the Bank)
Ecommerce marketing is constantly changing. For instance, just a couple years ago, it felt like all you needed to do to grow your audience and sales was to post a few ads on Instagram. Yet two-thirds
Behavioral Segmentation: Everything You Ever Need for Better Targeting
Actions speak louder than words, and nothing is more important for you than how your customers are behaving. When you don’t know what your customers are doing—what pages they’re visiting, what
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