Posts by Whitney Blankenship
9 Email Subject Line Best Practices For High Open Rates (+ Examples)
Attracting the reader's attention starts with an email subject line, but crafting a great one is no easy feat. Thus, it's important to perfect this small but powerful element of an email that can
9 Proven Copywriting Formulas (With Real-Life Examples)
Copywriting can make or break a conversion. There are tons of copywriting formulas out there today, but not all are created equal. To test the effectiveness of different copywriting formulas, I took
How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)
Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they
14 Powerful Shopify Tips to Build, Launch & Scale Your Store (With Examples)
Everyone on the internet tells you that building a Shopify store is easy. And while a Shopify store is a great online business venture, becoming successful is not always as straightforward as people
The 7 Best Ecommerce Segments Every Store Needs Right Now
It's not easy to be a marketer right now. Between the death of third-party cookies and new privacy regulations cropping up every few months, targeting is harder than it’s ever been. Luckily, you have
7 December Newsletter Ideas that Actually Work
Marketing is often about experimentation and iteration. Try offering free gifts instead of percentage discounts. Tinker with your customer segments. Write a subject line using nothing but emojis. See
8 Automation Strategies to Improve Customer Experience (That Are Worth Implementing Today)
Customers love it when businesses make their lives easier. They want solutions that save time, provide personalized experiences, and get their needs met. Meeting those expectations is crucial for
The Complete Guide to Email Marketing in 2024: Best Practices, & Fantastic Examples
This is the most complete guide to email marketing examples online. We’ve compiled 31+ email marketing examples from real brands and organized them by type, industry, and season. Enjoy the article in
5 Black Friday Cyber Monday Tips for 2024 Holiday Success
Black Friday seems to come up quicker every year. Last year, 79.2 million US consumers shopped online during Black Friday, 70% of which was specifically towards holiday gifting. And every year,
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