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Posts by Whitney Blankenship

Customer Experience March 17, 2023

How to Use Customer Lifecycle Marketing (+ 5 Examples You Can Apply)

Imagine pitching to five customers. One’s only just realized they need a product like yours. One wants to compare your brand to the competition. One is on the cusp of buying; another has just placed

Email Marketing March 15, 2023

The 7 Best St. Patrick's Day Emails We’ve Ever Seen (Plus Examples)

St. Patrick's Day is an occasion to have some fun and get creative with your marketing emails. According to Statista, over 60% of Americans plan to celebrate St. Patrick's Day, which makes it a great

Ecommerce Marketing March 13, 2023

How to Use Channel Marketing (Your Key to Unlocking More Sales)

Marketing in ecommerce is far from easy. Sometimes it seems like you’ve completely tapped your own channels. You’ve exhausted your whole network — and nothing seems to be working. So why not leverage

Email Marketing March 8, 2023

7 March Newsletter Ideas (That Will Inspire Your Spring Campaigns)

March feels like a blessed relief after those long, cold winter months. Not just because the weather’s finally heating up, but because consumers are finally spending money again. In March 2022, US

Email Segmentation March 1, 2023

Why Your Ecommerce Brand Needs an RFM Analysis (And How to Do It)

It’s no secret that personalization holds the key to successful email marketing. In fact, 62 percent of consumers respond positively to emails with personalized content, while 76 percent feel

Brand Marketing February 27, 2023

Cause Marketing for Ecommerce Brands: Everything You Need to Know

It’s no question that customers are more ethically conscious than ever before. They’re more politically aware — and they care more about where their dollars go than they did even ten years ago. For

B2B Marketing February 20, 2023

8 Small Business Social Media Ideas to Inspire You (With Examples)

When it comes to social media, authenticity trumps virality. You need to consistently post interesting content your target audience enjoys to connect and engage with customers, build relationships,

Holiday Marketing May 24, 2022

7 Seasonal Ecommerce Trends You Need to Know (2024)

The ecommerce sector is predicted to grow to around $600 million in 2024 in the US alone. This means that it’s only about to get more competitive out there. Surely, you use ecommerce marketing

Email Marketing May 24, 2022

7 Creative New Arrival Subject Line Examples You Can Steal

Whether it’s the latest seasonal collection from your favorite fashion brand or a brand new smartphone release, it feels good to own the latest products. Having a section of your ecommerce store

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