Posts by Sam Thomas Davies
Popups Are Dead. Wrong. Here’s What We Found from Analyzing 1+ Billion Popups (Original Research)
If you’re an online retailer, you’re likely using email popups to grow your email list and recommend popular products. But what you might not know is how to optimize those popups for maximum
We Looked at 19,374 E-Commerce Newsletters. Here Are 7 of Our Favorite
If you’re anything like me, you’re continually scavenging for new and exciting newsletters to learn from and model. There are a lot out there, but e-commerce newsletters have much to offer by way of
Marketing Statistics: The Only Guide You'll Ever Need
If you’re looking for the latest marketing statistics and trends, you’re in the right place. From cart abandonment to e-commerce marketing, I’ve covered everything you need to know to better inform
How to Drive More Donations for Your Nonprofit Using Popups
Never before in history has there been a better time for nonprofits to ask for donations. Not only are donations at risk, according to Charity Navigator, but for every 1,000 website visitors, a
How Harry’s Built a $400 Million Brand (Case Study)
Ever heard of Harry’s? Since founding the company in 2013, co-founders Jeff Raider and Andy Katz-Mayfield have turned their shaving subscription service into a global online powerhouse. And the
How We Increased Our Organic Traffic by 290.67% in 3 Weeks (Case Study)
It’s a mistake I see all-too-often… Marketers write a blog post, hit “Publish,” share it on social media and… Nothing. No comments. No backlinks. And no influx in organic search traffic. So what do
Bellroy Marketing: 7 Million-Dollar Growth Secrets of an E-Commerce Innovator (Case Study)
In 2009, Andy Fallshaw and a few friends crowded around a kitchen table in Bells Beach, Australia to design a wallet. Through no fault of its own, wallets had become, for want of a better term,
How to Use the Buyer’s Journey in Marketing (+ Examples)
Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market and push for the sale. Not anymore. Today,
How Sleeknote Uses Sleeknote: A Complete Guide
One thing I’m always curious about when trying new software is how the company is using the product itself. It’s one thing to talk about a product, but it’s another thing entirely to showcase how
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