Posts by Rikke Berg Thomsen
How to Write Follow-Up Emails That Convert
According to research by RaptMedia, 63% of consumers say they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. It’s difficult for businesses
How to Use Buyer Personas in Email Marketing (With Examples)
Imagine this: You’re in front of your computer, trying to write an awesome piece of content for your target audience, but you’re having a hard time finding the right angle. Sounds familiar? A problem
How We Increased Engagement on Our Free Trial Emails by 16.5% (Case Study)
A few months ago, our marketing department was over the moon with the number of free trials we were getting. We were investing a lot of money in paid advertising and retargeting which more than
E-Commerce Lead Scoring: How to Prioritize Your Hottest Sales Prospects
Imagine this: You’re out shopping and see a new store you want to check out. The moment you step inside, a salesperson jumps in front of you asking: What can I do for you? Are you looking for a new
7 Proven Ways to Get Better Customer Feedback (+ Examples)
Have you ever been at a loss when trying to optimize your emails, your website, and other aspects of your business? Of course, you have! We all have. The frustration keeps building as you try to
9 Email Segmentation Strategies Every Marketer Should Know
If you’re like most email marketers, you spend hours trying to get subscribers and customers to read and act on your emails. After all, no one wants to see their emails wither away in their
9 Discount Strategies You Can Use Today (Without Hurting Sales)
Discounting has long been used to incentivize customers and prospects to make a purchase. It’s not a new strategy, but it is an effective one—when marketers follow a few best practices. The problem,
9 Customer Retention Emails Retailers Must Send
If you’re like most marketers, you’re always looking out for ways to get new customers and boost revenue (without breaking your budget). But in doing so, you risk overlooking your existing customers.
9 Seasonal Marketing Ideas from Real Brands
Black Friday, Christmas, Easter, Halloween… These are all seasonal events that drive A LOT of website traffic. But are you capitalizing on that traffic and doing all you can to maximize sales during
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