Posts by Emil Kristensen
12 Brand Archetype Examples Every Marketer Needs to See
We, humans, are creatures of habit. When we find something we like, we tend to stick with it. That’s why companies with consistent messaging and branding enjoy 10-20 percent higher revenues than
5 Lesser-Known Strategies to Increase E-Commerce Traffic
E-commerce is experiencing steady, sustained growth. It went from pulling in over $468 billion in 2017 to over $547 billion in 2019. And by 2023, total e-commerce sales are expected to reach more
10 Proven B2B Sales Pitch Examples to Inspire Your Own
B2B sales pitches can make or break deals. Get your pitch right and you get the business. But get it wrong and you’ll risk losing a customer. Think of a sales pitch as your verbal business card that
5 Buy Now Pay Later Examples From Top Brands
Buy now, pay later (BNPL) solutions aren’t exactly a “new thing”. But against the backdrop of coronavirus, with brands striving to encourage spending and consumers looking to offset payments, they’ve
11 Form Design Best Practices That’ll Boost Your Conversions
I can’t think of anyone who enjoys filling out digital forms. You have to take time out of your day to manually enter information you’ve entered a thousand times before—your name, address, phone
100+ Power Words You Should Use in Your Emails
Power word: “A word that often evokes an emotional response, positive or negative, in the target audience, leading to a desired outcome.” You’ve probably heard of this term before. It’s the practice
14 Email Preview Text Examples That’ll Get Your Emails Opened
Ever taken a week off and come back to 1,000 unread messages in your inbox? There’s a good reason for that: the average person currently receives almost 320 emails a day. By 2025, that number is
12 of the Best E-Commerce Slogans and Taglines
As of mid-2020, there were 1.3 million e-commerce businesses in the US alone. And that number is growing every day. That means e-commerce is thriving, and there’s plenty of opportunity. However, it
12 of the Best Winter Email Subject Lines We’ve Ever Seen
Nearly half of people (47 percent) open an email based solely on the subject line. So needless to say, this is an integral element of email marketing and one you want to master. After all, you can’t
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