Posts by Emil Kristensen
6 of the Best B2B Landing Page Examples We’ve Ever Seen
There’s a lot that goes into getting a land page “just right.” It’s a challenge for B2Cs. But I think it’s even trickier for B2Bs because there’s so much information to unpack. While a B2C landing
7 Brilliant Buyer’s Guide Examples You Can Copy
Let’s be honest: we’ve all made at least one purchase that we ended up regretting. Like all those people in the early noughties who spent $100+ on minidisc players, months before Apple changed the
7 Last-Minute Marketing Ideas That Work Like a Charm
Ask the average “civilian” what we marketers spend all our time doing and they’d probably say: drinking flat whites, dressing like hipsters, and coming up with whacky campaign ideas. As we know, the
6 Ecommerce Upselling Strategies (With Real-Life Examples)
Here’s the scenario. A customer is at your checkout page and ready to buy. You could leave it as is and let them complete their purchase. Or you could encourage them to buy an alternative product at
7 Customer Loyalty Email Examples You’ll Want to Steal
If you hadn’t noticed, we’re living in turbulent times. So it’s reassuring to learn that customer loyalty is alive and well, with a survey published in early 2021 finding that 57 percent of consumers
7 of the Best E-Commerce Checkout Pages to Inspire Your Own
I bet this scenario sounds familiar: After lots of research and clicking around multiple sites, you’ve finally found the perfect purchase. Naturally, you’re delighted—it’s got all the features you
7 Creative Flash Sale Examples That’ll Boost Your Revenue
The cheaper your product, the more you’ll sell, right? That’s not always true. Research from Vanderbilt Owen Graduate School of Management found that for some consumers, price is a leading indicator
7 Jaw-Dropping TikTok Marketing Examples You Need to See
I’m not going to patronize you by talking about the hot new social media platform that all the kids are raving about. Obviously, you’ve already heard of TikTok. With the app recently reaching one
7 of the Best Shopify Stores to Inspire Your Own
With over 800,000 stores powered by Shopify in 2019, it’s the third biggest ecommerce platform in the world and has a market share of nearly 10 percent. It’s simple to install, integrates easily with
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