Posts by Emil Kristensen
Everything You Need to Know About E-Commerce NPS
Customers are important, but so is customer retention. Keeping customers around means they’ll keep buying from you, giving you a steady income stream. That’s why churn rate is such a crucial metric
Are Your Emails Too Long? Here’s the Ideal Email Length (Backed by Research)
How long should your emails be? It’s a question that marketers have been asking themselves for years. Go too long and you may overwhelm subscribers causing them to abandon your email. Leave it too
Convert More Leads By Learning from These 5 Case Study Examples
I think we can all agree that content marketing, when done right, is incredibly potent. Recent data from HubSpot found that 77 percent of companies currently have a content marketing strategy in
Follow These 6 Best Practices for Using Images in Emails
Images enhance emails: They make your brand recognizable and your company relatable. When used right, images can also drive more customers to your e-commerce store. That’s why marketers place such
Learn from the Best: 6 of the Top Automotive Email Examples
Admittedly, I’m no car expert. I can barely change a tire. I do, however, know a thing or two about automotive email marketing. And I know how potent of a strategy it can be for automotive companies
An Ecommerce Marketer’s Guide to Conversion Rate Optimization
I know what you’re thinking. Big promises. Too good to be true, right? After all, e-commerce conversion rate optimization (CRO) is a complex thing. You can’t just put in 10 minutes of work and expect
How to Optimize Out-of-Stock Product Pages for Conversions
Picture the scene: you’ve searched high and low for the perfect pair of fringed moccasins. Thrilled, you click through to the product page and prepare to add-to-bag. But then disaster strikes…
How to Use Visual Storytelling in Marketing (With Examples)
Using images to tell stories is nothing new. Ancient Indonesian cave paintings of animals were created 17,400 to 39,900 years ago. This relied upon the use of simple symbols to represent objects and
9 E-Commerce Landing Page Best Practices to Lift Conversions
The e-commerce industry is absolutely booming. Recent data from Statista predicts worldwide e-commerce sales will reach over $3.45 billion by 2019 and a staggering $4.87 billion by 2021. That’s a
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