For the last release notes post of the year, I'm excited to share new and improved Product Price Drop notifications, an email-only attribution model, and Single Email Campaign Dashboard improvements. These updates are designed to help marketers send personalized, revenue-driving emails throughout the holidays. 

Here's what's new. 

New Features

Product Price Drop 💲

Customers using Shopify, WooCommerce, BigCommerce, and the Shopper Activity API can use automated Product Price Drop notifications to capture revenue from website browsers and control the price drop notification threshold.

Note: By default Viewed a Product events are not included in Price Drop logic. To include them, go to Settings > Account and toggle the setting on.

Email-Only Attribution Model ✔️

Adjust your attribution settings to match your marketing strategy by enabling an email-only attribution model. This means revenue will be tracked solely based on direct click-throughs from emails, excluding other factors like "seen-on-site" interactions.

Note: By default, this setting is OFF so if you want to switch your account to email-only attribution, you will need to go to Settings > Account and turn it on.

Enhancements

Single Email Campaign Dashboard Improvements 🪄

We rolled out some updates to the Single Email Campaign Dashboard so you can better understand your data:

• Clickable numbers when available for drilling into segments, making it easier to dive deeper into the data you care about.
• Updated tooltips for clearer insights and a smoother user experience.
• Quick access to View Sending Criteria with a new prominent button, so you can easily review key data.

Better Targeting with Dynamic Content 🎯

Based on customer feedback, we released improvements to Dynamic Content:

1. You can now choose to HIDE content from people based on their targeting. Previously, Dynamic Content only functioned off of SHOW logic.
2. You can now use OR criteria to target which users see certain Dynamic Content. Previously, only AND was available.

Enhancements

• Global button styles and improved button styling:
  • Update Brand Styles for buttons from the VEB.
  • All buttons in an email will update when you save the email settings for buttons.
  • More button styling options, including full font support, inner/outer padding, border styling, and improved controls UI for existing options.

• • Consistent button styling options at the editing, email settings, and brand style levels.
• Account owners will now receive an email notification if your sending gets blocked.
• Improved the Subscribed to Email Marketing trigger so if a profile exists or gets added as Unsubscribed and then moves to a Subscribed state at some point in the future, the Subscribed to Email Marketing Trigger will work on that profile.
• Updated the Subscription Topic toggle on the Subscription Management page to force a 3-second delay between toggles to make the subscription state clearer.
• Node padding support for text nodes, Sections, and Social Nodes.

Bug Fixes

• Resolved an issue causing Segments to be added to Workflows immediately even if the operation is scheduled for the future.
• Resolved an issue with scheduling Segments in a Workflow causing some people not to make it into the Workflow.
• Resolved an issue with revenue attribution reporting.
• Resolved an issue for Shopify customers causing the javascript snipped not to work as expected.
• Resolved an issue impacting email clicks reporting.
• Resolved an issue impacting data in the Single Email Campaign view.
• Resolved an issue preventing people from triggering an automation when they’ve come in from a form with double opt-in.
• Resolved loading issues with the Visual Email Builder's new styling.
• Resolved an issue causing Split Tests in a Workflow not to open again after they’ve been closed unless you refresh the page.
• Resolved an issue causing some customers’ emails to get stuck in sending.
• Resolved an issue causing spam complaints to be duplicated in reporting.
• Resolved an issue causing the purchase history in Segments not to pull everyone that matches the criteria.
• Resolved a bug impacting Conditional Content causing the “does not have a tag” option to work incorrectly.